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Articles & Ideas

View Next Step Communications archive of articles for insight and ideas for your upcoming branding and engagement initiatives.

 

News

Next Step Ads For ENTEK Extruders Win Plastics Technology's Readership Awards For 2nd Year In A Row

For the second year in a row, Next Step-produced print advertisements for ENTEK Extruders have won readership awards after appearing in Plastics Technology magazine. ...

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The Power of Video Marketing

As we discussed briefly in a previous post, video is becoming an exponentially more powerful medium for news, for expression, for entertainment and for marketing too.  The ease of creating and sharing your own videos has made it one of the most popular outlets available today in every facet of life, and marketing is no exception. If your company is not using video yet, you are already behind the times.

...

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Marketing Mix: A Case History - ENTEK

From the end of last year into the beginning of this one, Next Step was engaged in a multi-front marketing push for one of their clients, ENTEK (Lebanon, OR). The “Marketing Mix” that Next Step utilized led to overwhelming success and it makes a great case history to show how a well planned and executed ‘mix’ works in real life.

After over two years of development, ENTEK was ready to introduce an exciting new product and wanted to promote it as much as possible before NPE 2015, North America’s largest plastics-industry trade show.  Effective pre-show promotion creates pre-show ‘buzz’, so the word is already out there and interested visitors would know to stop by the booth.  Read on for more details of this coordinated, multi-faceted program

...

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NPE 2015 Photo Gallery

A collection of various photos showing Next Step's work at NPE 2015...

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Next Step's Mitch Hannoosh Moving to Seattle

Go West, Young Man!  For the second time in his life that’s exactly what Mitch Hannoosh will be doing. After residing in Cambridge, Mass. since his graduation from college back in 2010, Mitch is moving to Seattle September 1 and will be attending the University of Washington, where he will pursue a Master’s degree in Public Policy....

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Trending Now

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

Video


--> Source: http://feeds.marketingland.com/~r/marketingday/~3/3pGaw6pjckE/marketing-day-scribblelive-buys-visually-account-based-marketing-facebooks-earnings-report-161693

  • Marketing Day: Google’s AI Win, PPC Blunders & Amazon’s First-Ever Super Bowl Ad
    Jan 27, 2016 by Amy Gesenhues
    The 30-second spot is part of the online lender’s “Bankless World” brand awareness campaign.
  • Measuring Effectiveness Of Branded Video Content
    Jan 27, 2016 by Digital Marketing Depot
    While video content helps engage consumers and lead them through conversion, video also impacts the perception of your brand. Understanding how your prospects and customers see your brand is a game-changer for your marketing strategy and tactics.
  • Google’s AI Breakthrough: Machine Beats Human Go Player For First Time
    Jan 27, 2016 by Greg Sterling
    Google has invested a great deal in machine learning and artificial intelligence. Today, the company is showing off an AI milestone. Google says a program created by DeepMind called AlphaGo has done what nobody has done before: beaten a professional.
  • Find Your Technology-Powered Solutions At MarTech. See Who’s Exhibiting.
    Jan 27, 2016 by Marketing Land
    Join us at MarTech, where marketing meets IT. The strategy-packed agenda is only part of what makes MarTech an exceptional conference. The expo hall is packed with leading industry vendors waiting to provide you with the next tool or solution. Pass options are available. Register today!
  • New Google Research: Can The Long Tail Be Covered Without Broad Match?
    Jan 27, 2016 by Matt Lawson
    Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
  • Preserve Your Content Ecosystem By Fixing Link Rot
    Jan 27, 2016 by Garrett French
    Columnist Garrett French notes that in many verticals, content resources have gone missing over the years. That’s where you come in.
  • Frisco, Texas Ranks As Most Mobile-Friendly City In America, According To Study
    Jan 27, 2016 by Greg Sterling
    Patterson, New Jersey named as the least mobile-ready city at the other end.
  • PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
    Jan 27, 2016 by Pauline Jakober
    Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive.
  • Versium Launches Self-Service Predictive Lead Scoring With Automated Modeling
    Jan 27, 2016 by Barry Levine
    Redmond, Washington-based company says this service, utilizing its own billion-attributes consumer data layer, is the first of its kind.
  • Amazon’s First-Ever Super Bowl Ad Will Promote Echo With Help From Alec Baldwin
    Jan 27, 2016 by Amy Gesenhues
    In a teaser ad starring Baldwin and NFL veteran Dan Marino, Amazon shows how easy party planning is using its Echo device.
  • How Social Media Data Can Guide You Through The Advertising Odyssey
    Jan 27, 2016 by John Donnelly III
    Are you tapping into the treasure trove of social media data? Columnist John Donnelly III explains why social media insights can help you learn more about your audience and improve your overall campaign.
  • Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
    Jan 27, 2016 by Amy Gesenhues
    See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.
  • The Evolution Of Digital Marketing And Changing Customer Expectations
    Jan 27, 2016 by Scott Rayden
    It’s time to scrap outdated strategies. Columnist Scott Rayden explains why marketers need to shift their perspective and make the customer journey more engaging.
  • AdStage Launches “Automate” To Power PPC Automation Across Search And Social Ad Networks
    Jan 27, 2016 by Ginny Marvin
    Advertisers will be able to set bulk rules to optimize campaigns across Google, Bing, LinkedIn, Twitter and Facebook.
  • Attribution: What’s Next In 2016?
    Jan 27, 2016 by Eric Dezendorf
    Where is attribution headed in 2016? Columnist Eric Dezendorf describes upcoming innovations that could take your marketing to the next level.
  • Study: Instagram Ads Saw Massive Demand In 2015, Thanks In Part To Video Surge
    Jan 27, 2016 by Greg Finn
    2015 was the year of the ad on Instagram. Brand Networks released a report breaking down costs across verticals, popularity of ad types and much more.
  • Several Brands Will Be Advertising On Snapchat During The Super Bowl
    Jan 26, 2016 by Matt McGee
    Snapchat’s first sponsored Super Bowl Live Story will reportedly include Amazon, Marriott, Pepsi and Budweiser.
  • New Report: Marketing Automation Held Back By Budget, Data Management And Lack of Time
    Jan 26, 2016 by Barry Levine
    Based on survey responses from 400 US-based marketing and sales professionals, the report indicates that ease of use and quality of tools aren’t the biggest obstacles.
  • Henkel Cleaning Brand Persil ProClean Ad To Debut During Super Bowl 50
    Jan 26, 2016 by Amy Gesenhues
    Only available to US consumers since 2015, the laundry detergent has released a 15-second spot teasing its upcoming Super Bowl ad.
  • Apple Reports Biggest Quarter Ever: $75.9 Billion Revenue, 74.8 Million iPhones Sold
    Jan 26, 2016 by Greg Sterling
    Apple’s fiscal first quarter earnings are out. And despite Apple’s claim that it’s the “biggest quarter ever,” the massive revenue numbers represent a slight miss.
  • 3 Steps To Choosing The Right Marketing Automation For Your Agency
    Jan 26, 2016 by Digital Marketing Depot
    What does it take to find the right marketing automation solution for your agency? A good platform helps marketing agencies be more effective. A great platform can do much more — increase efficiency, improve intelligence, expand your reach, enable targeted real-time action, and most of all, create a key competitive advantage for your agency.
  • Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

    Online Marketing News From Around The Web:

    Affiliate Marketing

    Analytics

    Blogs & Blogging

    Business Issues

    Content Marketing

    Conversion Optimization

    Copywriting, Design & Usability

    Domaining

    E-Commerce

    Email Marketing

    General Internet Marketing

    Internet Marketing Industry

    Mobile/Local Marketing

    Social Media

    Video


    --> Source: http://feeds.marketingland.com/~r/marketingday/~3/XxMg-_w6khM/marketing-day-googles-ai-win-ppc-blunders-amazons-first-ever-super-bowl-ad-161471

  • Marketing Day: Google’s AI Win, PPC Blunders & Amazon’s First Ever Super Bowl Ad
    Jan 27, 2016 by Amy Gesenhues
    The 30-second spot is part of the online lender’s “Bankless World” brand awareness campaign.
  • Measuring Effectiveness Of Branded Video Content
    Jan 27, 2016 by Digital Marketing Depot
    While video content helps engage consumers and lead them through conversion, video also impacts the perception of your brand. Understanding how your prospects and customers see your brand is a game-changer for your marketing strategy and tactics.
  • Google’s AI Breakthrough: Machine Beats Human Go Player For First Time
    Jan 27, 2016 by Greg Sterling
    Google has invested a great deal in machine learning and artificial intelligence. Today, the company is showing off an AI milestone. Google says a program created by DeepMind called AlphaGo has done what nobody has done before: beaten a professional.
  • Find Your Technology-Powered Solutions At MarTech. See Who’s Exhibiting.
    Jan 27, 2016 by Marketing Land
    Join us at MarTech, where marketing meets IT. The strategy-packed agenda is only part of what makes MarTech an exceptional conference. The expo hall is packed with leading industry vendors waiting to provide you with the next tool or solution. Pass options are available. Register today!
  • New Google Research: Can The Long Tail Be Covered Without Broad Match?
    Jan 27, 2016 by Matt Lawson
    Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
  • Preserve Your Content Ecosystem By Fixing Link Rot
    Jan 27, 2016 by Garrett French
    Columnist Garrett French notes that in many verticals, content resources have gone missing over the years. That’s where you come in.
  • Frisco, Texas Ranks As Most Mobile-Friendly City In America, According To Study
    Jan 27, 2016 by Greg Sterling
    Patterson, New Jersey named as the least mobile-ready city at the other end.
  • PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
    Jan 27, 2016 by Pauline Jakober
    Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive.
  • Versium Launches Self-Service Predictive Lead Scoring With Automated Modeling
    Jan 27, 2016 by Barry Levine
    Redmond, Washington-based company says this service, utilizing its own billion-attributes consumer data layer, is the first of its kind.
  • Amazon’s First-Ever Super Bowl Ad Will Promote Echo With Help From Alec Baldwin
    Jan 27, 2016 by Amy Gesenhues
    In a teaser ad starring Baldwin and NFL veteran Dan Marino, Amazon shows how easy party planning is using its Echo device.
  • How Social Media Data Can Guide You Through The Advertising Odyssey
    Jan 27, 2016 by John Donnelly III
    Are you tapping into the treasure trove of social media data? Columnist John Donnelly III explains why social media insights can help you learn more about your audience and improve your overall campaign.
  • Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
    Jan 27, 2016 by Amy Gesenhues
    See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.
  • The Evolution Of Digital Marketing And Changing Customer Expectations
    Jan 27, 2016 by Scott Rayden
    It’s time to scrap outdated strategies. Columnist Scott Rayden explains why marketers need to shift their perspective and make the customer journey more engaging.
  • AdStage Launches “Automate” To Power PPC Automation Across Search And Social Ad Networks
    Jan 27, 2016 by Ginny Marvin
    Advertisers will be able to set bulk rules to optimize campaigns across Google, Bing, LinkedIn, Twitter and Facebook.
  • Attribution: What’s Next In 2016?
    Jan 27, 2016 by Eric Dezendorf
    Where is attribution headed in 2016? Columnist Eric Dezendorf describes upcoming innovations that could take your marketing to the next level.
  • Study: Instagram Ads Saw Massive Demand In 2015, Thanks In Part To Video Surge
    Jan 27, 2016 by Greg Finn
    2015 was the year of the ad on Instagram. Brand Networks released a report breaking down costs across verticals, popularity of ad types and much more.
  • Several Brands Will Be Advertising On Snapchat During The Super Bowl
    Jan 26, 2016 by Matt McGee
    Snapchat’s first sponsored Super Bowl Live Story will reportedly include Amazon, Marriott, Pepsi and Budweiser.
  • New Report: Marketing Automation Held Back By Budget, Data Management And Lack of Time
    Jan 26, 2016 by Barry Levine
    Based on survey responses from 400 US-based marketing and sales professionals, the report indicates that ease of use and quality of tools aren’t the biggest obstacles.
  • Henkel Cleaning Brand Persil ProClean Ad To Debut During Super Bowl 50
    Jan 26, 2016 by Amy Gesenhues
    Only available to US consumers since 2015, the laundry detergent has released a 15-second spot teasing its upcoming Super Bowl ad.
  • Apple Reports Biggest Quarter Ever: $75.9 Billion Revenue, 74.8 Million iPhones Sold
    Jan 26, 2016 by Greg Sterling
    Apple’s fiscal first quarter earnings are out. And despite Apple’s claim that it’s the “biggest quarter ever,” the massive revenue numbers represent a slight miss.
  • 3 Steps To Choosing The Right Marketing Automation For Your Agency
    Jan 26, 2016 by Digital Marketing Depot
    What does it take to find the right marketing automation solution for your agency? A good platform helps marketing agencies be more effective. A great platform can do much more — increase efficiency, improve intelligence, expand your reach, enable targeted real-time action, and most of all, create a key competitive advantage for your agency.
  • Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

    Online Marketing News From Around The Web:

    Affiliate Marketing

    Analytics

    Blogs & Blogging

    Business Issues

    Content Marketing

    Conversion Optimization

    Copywriting, Design & Usability

    Domaining

    E-Commerce

    Email Marketing

    General Internet Marketing

    Internet Marketing Industry

    Mobile/Local Marketing

    Social Media

    Video


    --> Source: http://feeds.marketingland.com/~r/marketingday/~3/XxMg-_w6khM/marketing-day-googles-ai-win-ppc-blunders-amazons-first-ever-super-bowl-ad-161471

  • Marketing Day: Twitter Names CMO, Amazon Prime Reports & More Super Bowl 50 Ads
    Jan 26, 2016 by Ginny Marvin
    In a head-on challenge to Google, Facebook advertisers can now access native ad inventory across mobile apps and websites.
  • Butterfinger Goes #BolderThanBold With Billy Eichner In New Super Bowl 50 Teaser Ad
    Jan 26, 2016 by Amy Gesenhues
    The 30-second spot is Butterfinger’s second teaser ad since announcing it would be a Super Bowl advertiser more than a month ago.
  • Cross-Channel Audience Management Is Top Focus For IAB Members In 2016 [Study]
    Jan 26, 2016 by Ginny Marvin
    New benchmark survey shows executives plan to place greater emphasis on solving cross-channel measurement challenges this year.
  • AOL Launches Publisher Side Of ONE Platform
    Jan 26, 2016 by Barry Levine
    For now, simplification means only one account rep and agreement instead of as many as six. Eventually: a single sign-on and integrated dashboard/product line.
  • Twitter Names Leslie Berland CMO
    Jan 26, 2016 by Tamar Weinberg
    Former executive Leslie Berland of American Express joins Twitter as its Chief Marketing Officer.
  • 2 New Reasons That Email Attribution Is Not A Straight Line
    Jan 26, 2016 by Chad White
    Email marketing is an increasingly difficult channel to track, explains columnist Chad White, which is why marketers need to rethink their approach and look toward new metrics.
  • The War On Bots: No Time For Doom & Gloom
    Jan 26, 2016 by Melody Gambino
    On the heels of a bot fraud study from White Opps and the ANA, columnist Melody Gambino takes a look at how to fight back and reduce the impact of fraudsters.
  • Is Affiliate Marketing A Viable Business Model In 2016?
    Jan 26, 2016 by Rae Hoffman
    With large publishers like Gawker Media latching onto affiliate marketing, columnist Rae Hoffman discusses what’s ahead for the industry this year and beyond.
  • Snickers “Happy Birthday” Super Bowl Teaser Ad Reimagines Marilyn Monroe’s Iconic Performance
    Jan 26, 2016 by Amy Gesenhues
    The new addition to the brand’s “You’re not you when you’re hungry” campaign plays on Monroe’s famous rendition of the “Happy Birthday” song.
  • Video Ad Platform Videology Adds Ability To Buy Viewable Impressions Verified By Third-Party Vendors
    Jan 26, 2016 by Ginny Marvin
    Advertisers will be able to forecast and buy a guaranteed number of viewable impressions as measured by third-party vendors at a guaranteed price.
  • OpenX Aims To Make Guaranteed Buys Truly Programmatic With RTG
    Jan 26, 2016 by Ginny Marvin
    A new Real-Time Guaranteed marketplace promises to give publishers guaranteed revenue while delivering buyers access to audience targets on premium inventory.
  • Amazon Prime Membership Grew 35% In US Last Year [Report]
    Jan 26, 2016 by Matt McGee
    Research firm says there are 54 million Amazon Prime members in the US now. Other recent reports also support strong Prime growth in 2015.
  • Click-to-Call: 5 Surprising Insights About the Automotive Industry
    Jan 26, 2016 by Sponsored Content: Marchex
    The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call extensions.
  • Marketers Can’t Target Ads to Twitter VIPs
    Jan 26, 2016 by Tamar Weinberg
    Twitter VIPs receive an ad-free experience, making it impossible for marketers to target to them.
  • Google Offers More Details On Ads In AMP, Set To Launch In Search Next Month
    Jan 25, 2016 by Ginny Marvin
    With more than 20 ad tech vendors joining the initiative, publishers should be able to support most ad serving scenarios in fast-loading mobile pages at launch.
  • Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
    Jan 25, 2016 by Amy Gesenhues
    See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.
  • Merger of Qualia And BlueCava Brings Together Users’ Multiple Devices With What They Want To Buy
    Jan 25, 2016 by Barry Levine
    The new company says it offers a unique data stack of intent-to-purchase, device mapping, and attribution, along with an ad serving platform.
  • Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

    Online Marketing News From Around The Web:

    Affiliate Marketing

    Blogs & Blogging

    Business Issues

    Content Marketing

    Conversion Optimization

    Copywriting, Design & Usability

    Domaining

    E-Commerce

    Email Marketing

    General Internet Marketing

    Internet Marketing Industry

    MarTech

    Mobile/Local Marketing

    Reputation Management

    Social Media

    Video


    --> Source: http://feeds.marketingland.com/~r/marketingday/~3/YOrLNk5IYgY/marketing-day-twitter-names-cmo-amazon-prime-reports-more-super-bowl-50-ads-161195

  • Marketing Day: Pokémon’s Super Bowl Ad, New Cortana Features & An Exodus At Twitter
    Jan 25, 2016 by Amy Gesenhues
    Pokémon is the first brand to post its official Super Bowl ad, sharing an extended version of the 30-second spot that will air on game day.
  • Demystifying Brand Loyalty Among Millennials
    Jan 25, 2016 by Digital Marketing Depot
    Loyalty programs are undergoing a generational shift. Thanks to the widespread adoption of social media and the rise of the always connected consumer, the traditional points for purchase model is no longer enough. Millennials expect that brands not only offer compelling incentives that reward them, but activities that engage them as well.
  • Create A Killer PPC Strategy With This 3-Step Process
    Jan 25, 2016 by Jeff Baum
    Columnit Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals.

  • UnsubCentral Now Offers Choices Beyond Opt-Out For Email Recipients
    Jan 25, 2016 by Barry Levine
    In its new Preference Center for brands with multiple email service providers, recipients can choose other options besides unsubscribing.
  • Cortana Providing Email-Based To-Do Reminders & Deeper Calendar Insights
    Jan 25, 2016 by Greg Sterling
    Microsoft’s personal assistant, Cortana, has introduced two very useful new features for Windows 10. Both are related to task completion and schedule management. The first feature is to-do remainders gleaned from email. This is similar to how Cortana (and Google Now) mine your email to provide travel reminders.
  • Local SEO For WordPress Websites
    Jan 25, 2016 by Marcus Miller
    Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS.
  • 3 Methods For Defining Your Content Needs
    Jan 25, 2016 by Casie Gillette
    Don’t waste your time creating content for content’s sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content and talking to customers.
  • Google Agrees To Pay $185 Million In Back Taxes In UK Settlement
    Jan 25, 2016 by Greg Sterling
    This morning, Bloomberg is reporting that Google has agreed to pay the equivalent of $185 million in UK taxes, covering a five-year period from 2006 to 2011.
  • A Fresh Start: 2016’s Marketing Outlook
    Jan 25, 2016 by James Green
    What’s ahead for marketers in 2016? Columnist James Green takes a look at the technologies and trends that will help shape your marketing strategy this year.
  • Inbound Marketing Fundamentals, Part 1: Getting Your Clients & Customers “Hunting” For You
    Jan 25, 2016 by Daniel Faggella
    Columnist Daniel Faggella explains the ins and outs of inbound marketing and reveals the ingredients you need to make it work effectively for your business.

  • Google Glass Shutters Social Accounts
    Jan 25, 2016 by Tamar Weinberg
    Google Glass has killed its Twitter and Instagram accounts, and the social team has said goodbye to its followers on Google+.
  • Twitter Exodus Over The Weekend As Key Executives Leave
    Jan 25, 2016 by Tamar Weinberg
    Several key executives announced their departure from Twitter on Sunday.
  • Google Seeking To Normalize Tax Relations With Europe, Settle Claims
    Jan 22, 2016 by Greg Sterling
    Many governments in Europe don’t believe that US companies such as Google, Amazon, Facebook, Starbucks and Apple are paying their fair share of taxes. For example, Apple may face remedial tax liability in Europe of $8 billion, according to a Bloomberg report. Google is reportedly now negotiating with European governments to settle myriad tax disputes.
  • Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
    Jan 22, 2016 by Amy Gesenhues
    See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.
  • Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

    Online Marketing News From Around The Web:

    Blogs & Blogging

    Business Issues

    Content Marketing

    Copywriting, Design & Usability

    Display & Contextual Advertising

    Domaining

    E-Commerce

    Email Marketing

    General Internet Marketing

    Internet Marketing Industry

    MarTech

    Mobile/Local Marketing

    Reputation Management

    Social Media

    Video


    --> Source: http://feeds.marketingland.com/~r/marketingday/~3/JOU9zbGsvxc/marketing-day-pokemons-super-bowl-ad-new-cortana-features-an-exodus-at-twitter-160951