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Next Step Ads For ENTEK Extruders Win Plastics Technology's Readership Awards For 2nd Year In A Row

Author: Mitch Hannoosh

Kittery Point, ME (June 22, 2015) . . . For the second year in a row, Next Step-produced print advertisements for ENTEK Extruders have won readership awards after appearing in Plastics Technology magazine. 

The full-page ads, which appeared in the April 2014 and April 2015 issues of Plastics Technology, won for scoring in the top ten as ‘best read’ ads in each issue; and perhaps more impressively, scored as the second ‘best read’ ad in the primary equipment category in 2014, and the first ‘best read’ ad in that same category in 2015.

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Gardner Research conducts their AdTrak Readership Report each April for Plastics Technology magazine, to survey readers and measure advertising performance. Primary objectives of the study are to measure and evaluate ad readership, and pass-along receivership.  Over 6,000 e-mailed surveys were sent out to the magazine’s recipients. 

“We’re proud of this accomplishment, especially because the two ads were quite different and represented two separate ad campaigns,” said Greg Hannoosh, President of Next Step. “The 2014 ad was a continuation of the well-recognized ‘people’ campaign ENTEK had run since 2011. The 2015 ad was brand new, with new colors and branding, focusing on the company’s introduction of its new QC3 43mm twin-screw extruder. It’s a validation of not just good design, but also of ENTEK’s great reputation in the industry, that these ads scored so high.” 

Plastics Technology, a title of Gardner Business Media (gardnerweb.com), is a monthly print publication reaching over 37,100 subscribers, connecting plastics processing buyers and sellers throughout the industrial buying cycle.
The brand’s website, PTOnline.com, receives over 65,400 monthly visits. 

About Gardner Business Media

Gardner Business Media is the premier publisher for the heart of manufacturing in North America - providing unique, one-of-a-kind, relevant information of keen interest to the people who power plants, shops, and factories.

Gardner Business Media was founded in 1928 (as Gardner Publications, Inc.) in Cincinnati, Ohio, with the introduction of Modern Machine Shop magazine. To this day, Modern Machine Shop is recognized around the world as the premier metalworking and machine tool publication in North America. Since then, Gardner has built a niche with eight titles focused on one area: manufacturing. We bring industrial buyers and sellers together through our integrated approach to media.

Plastics Technology has been published on a monthly basis for more than 60 years. In print, on line and face-to-face, Plastics Technology is the preeminent source for plastics processors to help them keep in touch with technology trends and best practices in processing. Plastics Technology was purchased by Gardner in August of 2000.

About ENTEK

ENTEK manufactures turnkey production extrusion systems, twin-screw extruders, and components. It is a leading supplier of extrusion technology for natural fiber-plastic composites, pelletizing, custom compounding, specialty sheet lines, food and medical applications. For more than 30 years, ENTEK has also been an innovator and leading world-wide designer and producer of microporous battery separators for lead-acid and lithium batteries. Its technology is used in lead-acid batteries for automobiles, golf carts and industrial applications and rechargeable lithium-ion batteries and disposable lithium cells. ENTEK is headquartered in Lebanon, Oregon USA, with facilities in the United Kingdom. Its products are sold through its sales offices and distributors worldwide. For more information, visit www.entek.com.

About Next Step Communications Inc.

Next Step Communications Inc. is a full-service advertising agency specializing in serving business-to-business clients in industries including plastics, packaging, electronics and others.  Founded in 1996, the company is headquartered in Kittery Point, Maine.

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