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First Ever Plastics News Marketing Summit a Success

Author: Mitch Hannoosh

20160806080830-GregPresenting.jpgKittery Point, ME (August 8, 2016)...Next Step recently both participated in and presented at the first ever Plastics News Marketing Summit in Itasca, Illinois. 

The full day event featured 8 presentations on various topics from trade shows and print advertising, to social media and email marketing. Greg Hannoosh, President of Next Step, gave a presentation entitled, "Secrets of Successful PR and Working With the Media," that included a panel discussion with Don Loepp, editor of Plastics News, Sonny Morneault, VP of Sales at Wittmann Battenfeld, and John Effmann, former VP of Sales and Marketing at ENTEK.  

Other presentations came from plastics industry stalwarts like Gene Sanders, as well as B2B marketing specialists more broadly like Gary Slack. To see the full list of presentations from the event from all of the speakers, click here. In addition, time was given between presentations to network and visit an array of booths, one of which was hosted by Next Step. “The amount of people we were able to meet and network with at our booth was a real strength of the event,” says Mitch Hannoosh, Marketing Specialist at Next Step. “Marketing often can fall onto the back burner of a lot of these companies’ minds, and being able to connect with 100+ attendees who are specifically interested in marketing was a rare, but extremely welcome and extremely helpful thing.”

Next Step was a proud sponsor of the inaugural summit, hoping to offer support for what they see as an event that fills a distinct need for the plastics industry. “We have said this for many years, but, as a whole, the plastics industry does not take marketing seriously enough,” says Greg Hannoosh. “This event filled a real need for the industry, and we were proud to be a sponsor, participant, and presenter at the first of what we hope will be many marketing summits.”

With the success of the Plastics News Marketing Summit, all parties involved expressed a commitment to making it happen again. A date has yet to be announced, but stay on the lookout for our announcement when we find out. Next Step hopes to see you at the 2017 version!

About Next Step Communications Inc.

Next Step Communications Inc. is a full-service advertising agency specializing in serving business-to-business clients in industries including plastics, packaging, electronics and others.  Founded in 1996, the company is headquartered in Kittery Point, Maine.

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